Increase Your Media.net Ad Revenue
Media.net is one of the largest adtech companies in the world. It is the second largest contextual ad network by revenue, ranking only after AdSenseContextual advertising is a very effective advertising technology as it involves ads that are customized according to site content, thus making the ads relevant to the users’ interests.
Media.net’s contextual ad capabilities are also complemented by unique native ad design. The ad network has been developed by the Yahoo! Bing network and for a lot of publishers they bring around 50-60% of what AdSense is bringing for them in terms of revenue. Currently, it is an invitation based network and anyone can request an invite. A dedicated account manager is also provided to help get started.Established in 2012, Media.net is still an emerging player in the adtech industry. It is considered to be the best alternative to Google AdSense. Publishers can make money from the network if they focus on the right niche.As a publisher,
you can understand that you may not get it right with your chosen ad network from the very first day. It can take some time and some trial-and-error on your part to get the hang of it. We, at Blognife, understand that and are here with a few pieces of advice to make the process of monetization somewhat easier for you.In this article, we are going to discuss certain ways in which publishers can increase the revenue generated by running Media.net ads.
How to Increase your Media.net Ad Revenue
Publishers must keep in mind that they must improve their search traffic and operate in niches that work well with Media.net to earn a decent amount of revenue. These are the two primary requirements for earning well in Media.net. The following tips will help you to increase your revenue to a great extent.
Set up all three ad units
Media.net allows publishers to place a maximum of 3 ads per page. We recommend placing 3 ads per post/page to maximize revenue. The display to search (D2S) ad format, an advanced monetization method, is implemented by Media.net for best results and better revenue. D2S monetizes your display placements with inventory bought by advertisers on CPC.
The trick with placing all the ad units is by striking a balance between the ads and the content on the page. Each post/page must have a substantial amount of content so that the ads get more space to spread out and the ad strategy does not seem aggressive.
Place In-content ads
It is difficult for users to miss or ignore in-content ads. So, in-content ads are some of the best performing ads. They have the advantage of looking very good in both mobile and desktop views. If you ask around, you will see that the 336×280 ad size performs the best. The ad stretches out to fill any extra space and becomes the same size (or longer) as the 600×250, but with a single set of ads.
Contact your Account Manager
The biggest advantage of running Media.net ads is getting personalized support in the form of a dedicated account manager who is just an email or a phone call away. An experienced ad specialist not only proactively responds to all queries and requests but also suggests ways in which you can enhance your web monetization potential further. This proves to be very useful for publishers, especially beginners. So publishers must not shy away from contacting their respective account managers because it can eventually take them a long way.
Increase US and UK based traffic
If your website receives a good traffic from tier-1 countries, most importantly from the US and UK, you have good chances to earn more with the Media.net ad program. The logic behind this is simply the high bids for keywords from these countries, and the traffic you get from there will see the Geo-targeted contextual ads, that can pay you high! CPM rates for Poptm is somewhat close to Popads. They offer a CPM of around $1 for Asian traffic and a CPM of $2-$3 for US, UK traffic. Although a lot varies based on the niche and availability of the advertisers.
Minimum Traffic Requirement for Poptm
There isn’t any minimum traffic requirement to get an approval from Poptm.
Payment Cycle for Poptm
Poptm has a minimum balance threshold of USD 50 which once reached can be requested for a payout.
#3 Popads.net
Popads has been in business for quite a long time and has some of the biggest brands advertising under its platform. Being one of the oldest Pop-under network, Popads claims to pay better rates than any other pop-under ad network in the industry. They also have their own anti-adblock solution to bypass adblocking. Additionally, you can control the settings of their pop-unders, making it one of the most flexible ad network in the industry. Major publishers around the globe use Popads.net as their primary source of monetization.
CPM rates for Popads
For adult traffic, the CPM rates typically vary between $1-$3 depending on the source of the traffic, the conversions and the traffic quality. On one of my adult blog, I am getting around $1 for Indian traffic which is a decent rate.
Minimum Traffic Requirement for Popads
Popads doesn’t have a minimum traffic requirement. You can get approved if the site has a few posts and navigable. Also, the approvals are very fast and takes a few hours.
Payment Cycle for Popads
You need to head to auto withdraw settings under your account to manage your payment cycle. Popads offers Paypal, Payoneer, Payza and Wire as payment methods. Choose your preferred payment method, update the threshold amount and the frequency. You can set the frequency to daily if you want the payment to be processed daily by Popads. A feature which most ad networks don’t provide.
#4. Adnety
I recently came across Adnety and was contacted by their representative on my blog. With an Alexa rank, little under 30,000, this ad network seems to be legit. However, the offerings from this network is still under question since I haven’t explored their interface. What seems from a glance is, that they do accept adult traffic and blogs.
CPM rates for Adnety
I haven’t used Adnety yet so I cannot commit to the CPM. However, if you have used Adnety, please share your experience with Adnety and the CPM rates you’ve reached with them. We will update our article to include this.
Minimum Traffic Requirement for Adnety
There is no minimum traffic requirement for Adnety. Once you submit a site, it is queued for approval and once approved, you can use the ad tags.
#5. Promoter
This is perhaps the only other site which is listed in top 1000 alexa rank after popads. It seems to be more of a CPA ad network than CPM network. However,they seem to be reliable and worth a try. There are a lot of ad formats which you can try and pop-unders and pop-ups are certainly one of their best payment ad units.
#6. Adsterra
I haven’t used adsterra network but heard good reviews about them. With an Alexa rank of 19,000 they might be legit. However, few publishers have reported low earnings with Adsterra too. So it is completely upto you to test this ad network. They are a Russia based network had have good demand for Asian traffic.
#7. Infinity Ads
I used infinity ads on one of my blog back in 2011. They provide decent rates for their pop-unders and interstitials. Though they are not a very popular ad network like popads.net but the pay rate is good and can be recommended. They have a minimum payout of $3 and the payment is processed weekly, so you can always give a try!
#8. Ad-Maven
This is an Israeli based pop-under ad network which provides options to add interstitials, pop-under etc. We have tested this network and didn’t found the CPM rates to be good, and thus had to scape it off after sending them about 20,000 impressions. You may however try this network for a day or two and see if it fits well with your traffic.
Combine Media.net with Google AdSense
Instead of using Media.net as a complete replacement of AdSense, use it in conjugation with AdSense to maximize revenue. Stacking media.net with AdSense gives you 3 media.net ads and 3 AdSense ads. Now if you are going to show these many ads on a page or post, it’s imperative that you have long posts so as not to have too high of an ad to content ratio.
We hope you find this article to be comprehensive enough and that it helps you in achieving your monetization goals with Media.net.
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